When running the marketing department for a company, one of the last things you want to do is worry about set dressing for your various video projects. That’s why green screens have become a popular choice for businesses. But how can you put that green screen to good use? Here are some video marketing trends using a green screen studio that should help get the idea ball rolling for you.
Standard Marketing Videos
We have to start off this list by talking about standard marketing videos. This is most likely the reason why you want to buy a green screen. Whether you’re putting together a company introduction video for your website or a full-blown ad to share with potential customers, a green screen will make filming a breeze. Granted, you’ll need to spend a bit more time editing, but the tech behind green screen usage has gotten so good in recent years that a lot of the backgrounds run with little to no effort.
When it’s all said and done, you’ll notice quite the increase in the quality of your videos, which will also increase their engagement with viewers. People always respond better to professional-looking content.
Company Social Media Content
If you do end up getting one of these backdrops, one video marketing trend using a green screen studio that you’ll definitely need to jump on is creating engaging content for your social media accounts. Many companies have proven track records of finding success on social media, and developing videos is one of the best ways to drive engagement. Don’t be afraid to get creative with your content. With a proper green screen, you open yourself up for even more possibilities.
Due to the nature of many social media accounts making videos on the go, you might want to look into getting a portable green screen for your company. That way, you can easily take it with you and set it up anywhere when the time calls for its usage.
One thing that many companies overlook when focusing on marketing strategies is their own employees. You have to sell them on the idea of working for you just as much as you need to sell customers on your products. Many businesses go about this by putting a significant focus on being fun that their staff can get behind. A good way to do it is by holding celebrations and award shows, both of which will need professional-looking videos.
Once again, a green screen will be invaluable here. There’s no need to shoot on location for your fun employee content. You can do it all in front of a green screen and edit it to be whatever you want, which will open all sorts of possibilities for creativity with your presentations.